Fergie Launches New Tote

Fergie was in New York last week for the launch of her new   'Fergie for Kipling'   Handbag Collection. The event took place at Gin Lane, and she showed off her new handbag for the cameras. The bags will be available this fall and will include  a tote called Fergalicious, which is a green and black tartan bag lined in hot pink .

Amanda's a DEAR

 August 21, 2007

Amanda Bynes launched her new clothing line earlier this month at Steve and Barry's Store - Manhattan Mall / New York City, NY. The line is called "dear BY amanda bynes'. 

(from dearbyamanda.com) 

What is dear?
dear is first-ever apparel line launched by comedic actress and Hollywood "it" girl Amanda Bynes, to be sold exclusively at Steve & Barry's stores nationwide beginning August 16th. Every piece in the line is priced at $19.98 or less.

Can you describe the collection?
The dear brand delivers the cost-conscious values of Steve & Barry's to a new demographic by catering to a younger woman who wants to be stylish on a budget.

The dear collection will offer more than 120 pieces of clothing including denim jeans, casual pants, dresses, fitted polos, and graphic hoodies at launch. 28 accessory styles including shoes, hats, bags, belts and over 70 pieces of jewelry are also included in the collection. Outerwear including down vests and jackets will also be introduced.

(images: PR Photos, Amanda signs at the launch of dear) 

Why did Amanda Bynes choose to partner with Steve & Barry's?
Amanda decided to partner with Steve & Barry's after learning of the company's philosophy - to offer high quality merchandise at the lowest prices possible, while helping change the mindset that people have to spend a lot for great clothes.

It's an important message for teens to know that they don't need to spend a fortune on clothes to look great and have the confidence that goes along with that.

The items in the dear collection were created so girls can shop for a whole wardrobe - with plenty of pieces to mix and match - and still have money left to go and show off their cute new looks.

How are you able to make the dear merchandise so inexpensive?

Steve & Barry's has revolutionized retailing by eliminating costs from every aspect of the business, including marketing, production, store operations and corporate expenses. For example, the company relies on word of mouth marketing vs. traditional advertising, analyzes the smallest details such as how to pack a truck to the most efficient ways possible, sources in non-traditional regions of the world, and eliminates luxuries other businesses take for granted.

Where does the dear name come from?
The dear collection reflects Amanda's personal sense of style and comfort - casual, fun items of clothing every girl will love to live in. Amanda created pieces for girls to hold �dear' for years to come.